MirriAd

MirriAd’s patented technology and integrated service digitally embeds advertising into videos, which range from user generated content to studio quality productions. 

“It’s vital that we maintain a secure, stable infrastructure to ensure 24/7 global availability of our services. TelecityGroup has demonstrated their expertise in supporting these requirements. Our infrastructure is hosted in a secure, resilient and highly connected data centre hub, supported round the clock by skilled engineers. This allows us to focus solely on growing and developing our business.”

Mark Popkiewicz
CEO of MirriAd

The brief

MirriAd’s core application allows content owners or advertisers to insert brand and product images into video content digitally. Clients can use the MirriAd service to upload and view content, and select zones in which advertising images, such as products, logos, posters, can be seamlessly placed into video streams postproduction across cinema, TV, DVD, mobile and online platforms. Many of its clients are based in the key markets for content generation, from Hollywood to Bollywood, but they all access their web-based service from the UK, often transferring large volumes of video content so MirriAd needs to guarantee a secure and stable environment for these client applications.

The result

MirriAd is hosting its business-critical infrastructure at one of TelecityGroup’s  London data centres. TelecityGroup is providing fully managed support of the servers, firewalls and IP connectivity, ensuring that the Mirriad infrastructure performs at optimum levels at all times. TelecityGroup data centres are carrier-neutral and offer an extensive choice of connectivity options and direct access to the London Internet Exchange (LINX). This gives MirrAd unrivalled direct access to hundreds of global and national network providers, allowing MirriAd to select the fastest, most cost-effective and efficient internet connection to support the transfer of digital content globally.

Reasons for choosing TelecityGroup

• Presence of major carriers and ISPs
• Track record in the provision of managed data centre services to leading ISPs and web hosters
• Highly secure facilities

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