TelecityGroup to support growth of Adjug's innovative advertising marketplace

New hosting model to provide the connectivity and flexibility to maintain upsurge in traffic

TelecityGroup has been selected by AdJug, the online advertising exchange, to provide a fully managed infrastructure and connectivity to support its growth across the UK, Germany, France and India.

In a market where traditional advertising revenues are falling, AdJug has enjoyed sustained growth due to its unique business model and the ease with which it enables advertisers to run flexible, highly targeted online campaigns. Founded just two years ago, the website now serves over one billion adverts per month. To guarantee a continued high quality of service despite vastly increasing user numbers, AdJug chose TelecityGroup to provide the flexible, highly connected hosting model it required.

Andrew Nappin, CTO of AdJug explains: “The success of our business model is down to the flexibility we offer both publishers and advertisers; we need our IT infrastructure to be scalable so we can meet any surges in traffic. Our existing setup did not allow us to use our own IT equipment, meaning we had little control over our systems. We chose to house our infrastructure with TelecityGroup as it offers us the connectivity and high service delivery levels our business model requires.”

TelecityGroup provides AdJug with a bespoke solution at its Powergate data centre, including firewall security, bandwidth and colocation services. Additionally, to enable effective management of the large, fluctuating peaks in traffic which had previously been a great concern for AdJug, TelecityGroup deployed load balancers in front of AdJug’s web servers. The load balancers optimise user experience, accelerating web performance five-fold and reducing server costs by up to 80 per cent.

Adriaan Oosthoek, Managing Director of TelecityGroup UK and Ireland, says: “The advertising market is undergoing a massive transformation; traditional revenue models are being replaced and the ability to reach online users in a highly targeted way is more important than ever. For businesses such as AdJug, providing a good user experience whilst serving an ever increasing number of advertisers and publishers is vital. We are delighted AdJug has recognised our expertise in supporting its business, and we are looking forward to helping the company grow even further.”

ABOUT ADJUG
AdJug is the first transparent display ad exchange in the UK. AdJug enables advertisers and their agencies to trade with web publishers directly and optimize their campaign through different media trading and targeting strategies.

AdJug enables the sharing of conversion data per ad space between advertisers and their agencies and web publishers to get to a better matching process between performance and brand response campaigns and targeted but unsold web inventory.

This approach enables both buyers and sellers of digital media inventory to trade in a more transparent way than previously possible.

For further press information, photography, or to request an interview, please contact:
Dan Warren or Louisa Benckendorff
Nelson Bostock Communications +44 (0)20 7229 4400
Dan.warren@nelsonbostock.com
louisa.benckendorff@nelsonbostock.com

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