Walkers

Walkers Crisps is part of PepsiCo UK & Ireland which is one of the world’s largest food and beverage companies.

“It is vital our website can cope with the increase in traffic in addition to the intense demands that the multimedia content places on the web infrastructure. We need to guarantee a great user experience at all times."

Miranda Sambles,
Marketing Manager, Walkers

 

The brief

In July 2008 Walkers launched its ‘Do us a Flavour, Win a Packet’ competition, inviting consumers to suggest new crisp flavours and upload images to explain the inspiration behind the idea. The campaign relied heavily on the use of multimedia to engage consumers, building on the success of the previous ‘Brit Trips’ campaign which saw traffic to the website increase by 2,500%  so it was important the underlying infrastructure could cope without compromising the user experience.

The result

Walkers chose TelecityGroup to provide hosting and connectivity for its website because they needed a resilient underlying infrastructure to support two of its most  ambitious online marketing campaigns of 2008.  TelecityGroup hosted  the website across two of its data centres in London. A Local Area Network extension service and IP connectivity provided a flexible bandwidth solution to guarantee the site’s availability.

Reasons for choosing TelecityGroup

• Resilient power and UPS system
• IP Connectivity services
• Track record in provision of managed data centre services to leading ISPs and web hosters
• Engineering skills
• High levels of customer service
• Scalable and future proof solutions
  

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